In '91, the cereal company promoted reforestation by adding tree marshmallows to the mix. With two proofs of purchase, kids could receive their own tree to plant. When did the magic rainbow to give Lucky the "power to travel from place to place" come about?
That would be in ' Many a mallow changed during the '90s and aughts. Anyone recall the pot of gold? That mallow made a debut in '94 but was replaced by the hourglass in ' The blue diamond and yellow moon morphed into one blue moon signifying the "power of invisibility" in ' The shooting star replaced the original yellow star in '98 and represents the "power to fly. Everyone loves a good flashback!
The box reintroduced the "factory mishap, swirls galore" marshmallows. Happy 50th anniversary, Lucky Charms! The limited edition box features light and dark green clovers for extra good luck. What the casual consumer may not have been aware of, however, is that each of those specially shaped marbits is symbolic of one of Lucky the cartoon leprechaun's magical powers. A General Mills press release revealed what those powers are, and which marbits reflect which ability.
For example, the heart gives Lucky the power to "bring things to life," while the shooting star grants him the power of flight. The four-leafed clover gives him luck, although the release makes sure to warn that "you never know what kind of luck you'll get.
Meanwhile, the purpose of the press release was to herald the introduction of a new marbit — which symbolized a new power for Lucky.
The new addition: an hourglass, granting Lucky control over time. During the holiday season, General Mills tried to shake things up with an experiment, launching a winter-themed chocolate version of Lucky Charms. The limited-edition chocolate-flavored "Winter Edition" hit stores that November, boasting chocolate-flavored cereal and special marbits shaped like snowmen, snowflakes and snowballs.
Even Lucky the Leprechaun got into the act, wearing mittens and earmuffs on the cereal box. According to a review of the limited-edition "Winter" version of Lucky Charms from The Impulsive Buy website, the cereal received an impressive eight out of 10 score. Among the benefits of the new version is that the cereal turned the milk into chocolate milk in the bowl, which is never a bad thing for chocolate lovers.
However, the cereal didn't get high points for originality. As the site noted, the limited edition "is just regular Chocolate Lucky Charms with the marshmallows from last year's Cinnamon Vanilla version. Producing Chocolate Lucky Charms with winter-themed marbits wasn't the only holiday promotion that General Mills embraced to sell some cereal. The company's blog took readers on a trip down memory lane back to and , when the company offered a special giveaway that, for some, truly was a gift that kept on giving.
At the time, Lucky Charms added green marshmallows shaped like trees. In support of the tree motif, customers who mailed in two UPCs and a special certificate from the cereal box would be sent a live Colorado blue spruce seedling.
One kid who did just that was Joan Stone, who excitedly planted a few of the seedlings in her parents' backyard in northern New Hampshire. According to Stone, when the seedlings arrived in the mail they were about four to five inches tall. Two decades later, she estimated the last remaining tree had grown more than 20 feet high.
The others, she thought, had been used as Christmas trees over the years. In , Lucky Charms and its leprechaun mascot celebrated their joint 50th birthdays. In celebration of the cereal's half-century milestone, a capella singing group Pentantonix created a special song to mark the occasion. In "Evolution of Lucky Charms" , the five-member vocal group extoll the virtues of the multicolored marshmallow marbits, including "hourglasses, rainbows, and tasty red balloons" while taking a musical journey through all the various Lucky Charms jingles from over the years.
The song wasn't the sole result of the group's admiration for a sugary-laden breakfast treat; Pentatonix was commissioned to write and perform the song, which appeared in an animated Lucky Charms commercial. The ad was was subsequently recognized at the Clio Awards, the annual awards gala honoring the year's best work in advertising.
There have been a lot of different types of marshmallows introduced into the Lucky Charms roster over the years. As the Village Voice detailed, the cereal has hosted marshmallows shaped like pots of gold, stovepipe hats, rainbows, horseshoes, balloons and more, all with an underlying theme meant to suggest the luck of the Irish. In , Los Angeles' ABC News 7 reported on a new permanent arrival to the Lucky Charms family of marbits, the first new one in 10 years: a marshmallow shaped like a tiny unicorn.
There was, however, a victim of this new arrival; to make room for the unicorn, the hourglass marbit was retired. So how did General Mills settle on the unicorn as a new permanent addition to Lucky Charms? Through social media, of course, tweeting out a request containing a ton of different emojis and asking which ones Twitter users would most like to see transformed into a Lucky Charms marshmallow. The overwhelming favorite proved to be the unicorn. Rainbows were introduced into Lucky Charms back in , recalled Mentalfloss in a retrospective look at the beloved breakfast cereal.
Years later, when the rainbow came to be used as a symbol for LGBTQ pride, it was only a matter of time before the Lucky Charms rainbow would take on a supporting role. The following are links about Lucky Charms you may find interesting.
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A sugar-coated plain cereal with marshmallows pink hearts, orange stars, yellow moons, green clovers and blue diamonds. Later on Purple horseshoes were eventually added to the box.
Later on red balloons. No links have been submitted for this page yet. Blubbs - February 04, - Report this comment. I picked up a box recently after not having it for many years, I don't think any of the original marshmallow shapes were in it, but still tasted like I remember.
The chocolate version ain't too shabby either. Judd Nelson's Nostrils - September 26, - Report this comment. If ya take all the marshmallows out it looks just like Crave catfood. SZA - October 25, - Report this comment. I just got married. Nancy - December 28, - Report this comment. Pink hearts, orange stars, yellow moons, green clovers and blue diamonds.
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